Why Mike Sherman Started Zibra Before He Had a Product | Behind the Brushes Part 2

Zibra’s first breakout product was not a paintbrush. It was a universal package opener that sold 110,000 units in five weeks after Mike Sherman and a small group of former colleagues spent six months working nights and weekends on a company that still had no product. In Part 2 of Behind the Brushes, Mike and his daughter Brie trace Zibra from a virtual business model and an idea bank to television appearances, Home Depot shelves, and the Square, Round, and Triangle brushes that still anchor the collection today. Mike explains why he entered a paintbrush category his industry friends warned him to avoid, how Zibra proved its value to major retailers without relying on old relationships, and why creative painters became such an important part of the company’s growth. He also shares what it has taken to pass leadership to his daughters, survive the higher highs and lower lows of owning a business.