Setting Your Prices as an Artist with Alli K Design

What does it actually take to build a mural business that lasts more than a decade… and still feels steady? Alli Koch shares the behind-the-scenes structure that supports her 11-year career: outsourcing before burnout hits, building a personal “board of directors,” charging for site visits, and pricing based on context instead of formulas. She talks candidly about setting boundaries even when it’s tricky - like saying “no” to free work (even for family). From being approached to publish art books to installing a 25-foot public sculpture, Alli’s story is a reminder that longevity isn’t about doing more, it’s about doing the right work, with the right boundaries, at the right pace.